Implementing a direct mail campaign can be a magical, yet frightening, thing. You've got a message, a product/service you want to offer, and you're ready to hit your audience with it (hopefully not literally). But some actually fail not because of direct mail itself, but they don't take the right steps. To take the guesswork out of creating and implementing a direct mail campaign, we've created this simple five-step guide.
In it, we go over creating an audience, developing messaging, following up, and more!