YGMA Blog

The struggle in today's digital marketing/sales atmosphere is real!

The internet is a huge and crowded place with lots of brands competing for attention. This means short attention spans. And that means your brand gets ignored. So how do you get the attention you need?

The answer is simple: direct mail. We did a ton of research to find out the most effective way to not only captivate an audience but see results.

There are 5 selling types, but only one is the best. Two popular seller styles are Relationship Builders and Challengers. One is the best, while one is the worst. Can you guess which one delivers the best results?

We hear it everywhere, the average attention span is decreasing more and more. A lot of blame has been placed on the tiny screens we hold in our pockets. These devices enable us to have access to an endless amount of information all at once. That means we're very selective with the content we consume.

So how do we get people to receive our message?

The answer: Be Bold

Implementing a direct mail campaign can be a magical, yet frightening, thing. You've got a message and product/service you want to offer and you're ready to hit your audience with it (hopefully not literally). But some actually fail not because of direct mail itself, but they don't take the right steps. To take the guesswork out of creating and implementing a direct mail campaign, we've created this simple five-step guide. 
Direct mail, the veteran of the world of marketing/sales. The form of marketing that once was a major contributor to audience outreach amongst marketing and sales. With the birth of digital, things have changed quite a bit. This change has tarnished the reputation of direct mail marketing. Some consider direct mail to be dead, finito, finished, irrelevant.
In today's business environment, it's easy to say that competition is tighter than before. With advances in technology, an ever-connected world, an...
Social media is an amazing tool for businesses if used right. Creating the right content is key and where most companies fail. Read if you want to learn more about why social media marketing should be done a specific way. Also, cat memes.
Creating the right audience prevents you from selling meat to vegans (figuratively, of course). Use this checklist when building your audience to include in your marketing/sales campaigns.
Avoid these mistakes when creating an email or direct mail list so you know you're not being spammy.

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