YGMA Blog

Why be a small fish in a big pond? Why use compete in a crowded digital world when you can use direct marketing to stand out from the crowd?

Direct mail, a time-tested, battle proven marketing strategy that, if done right, can prove to result in a highly positive ROI. We've made sure to throw in "if done right" because, much like anything, direct mail is not a guaranteed winner. It requires a well planned and executed strategy. We've included these "10 Direct Mail Do's" to guide you along your direct mail campaign and give you the best possible results.

Getting your audience to laugh won't alone get you their sale, but it is highly effective when used right. There are two other key components when using humor in your advertising and marketing.