Omnichannel Marketing: What it is and why it's important

Omnichannel Marketing: What it is and why it's important

Digital marketing, the new way to market to audiences. It's the "buzz" word we all hear/read about every day of our marketing/sales lives. It's the bread and butter that we as marketers and sales professionals use practically every day. 

While digital marketing is great (and dirt cheap!), it does have its weaknesses. For instance, it's an insanely crowded platform. We see an average of 3,000 messages every. single. day. No wonder information overload is a thing. 

Not only this, but it's not as memorable because it doesn't leave a long lasting impression. People may interact with a piece of digital marketing then move on quickly (we don't have very long attention spans). 

What if we told you we had a solution to all this?

It's called omnichannel marketing and it's quite simple. Mike Stocker of Marketo explains omnichannel marketing as:

"Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary."

In short, omnichannel marketing is all about ensuring you have a simple, easy, and concise user experience across all marketing/sales channels. Not only this but making sure that each of the channels compliments each other. 

Thanks to the power of the internet, people are able to thoroughly research products and companies. They explore content/information through all sorts of platforms and media types. And creating the right campaign can be critical. This is where combining both digital and direct mail comes in handy. Below, we've created a table comparing digital and direct marketing cons:

Digital Cons

Direct Cons

- Very crowded, not easy to get/retain attention

- Not trackable

- Recipients can't take direct action


Enter Omnichannel Marketing

Omnichannel marketing takes the cons of digital and direct and cancels them out.

With an omnichannel campaign, you use a direct mail campaign to send your audience a piece of marketing materials (say a box?;), with a link or QR code to a landing page where the user is driven to go to to learn more and take action. 

By leveraging the power of these two marketing tactics, you're able to create an experience for your audience. Not only this but you leave a lasting impression on them. Today's business environment is all about creating a customer experience, and the right omnichannel marketing strategy does just that. 

Start an omnichannel campaign now.

100% Open Rate. 100% Awesome.

You Got My Attention (YGMA) is a direct mail provider that offers a unique advantage: a 100% Open Rate. Our signature box has been proven to get a 100% Open Rate while our stuffed animal approach creates a memorable experience. Customers are able to customize their box with their own message and marketing materials inside the box as well as provide a QR code or URL to direct traffic to a specific webpage. Campaigns are simple and quick to set up.

Learn more about starting a YGMA campaign.

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