YGMA Blog

How Charitable Giving Can Help You Differentiat...
In today's business environment, it's easy to say that competition is tighter than before. With advances in technology, an ever-connected world, and easy to find resources, more and more brands...
How Charitable Giving Can Help You Differentiat...
In today's business environment, it's easy to say that competition is tighter than before. With advances in technology, an ever-connected world, and easy to find resources, more and more brands...

STOP TALKING ALL ABOUT YOURSELF: Where Most Bus...
Social media is an amazing tool for businesses if used right. Creating the right content is key and where most companies fail. Read if you want to learn more about...
STOP TALKING ALL ABOUT YOURSELF: Where Most Bus...
Social media is an amazing tool for businesses if used right. Creating the right content is key and where most companies fail. Read if you want to learn more about...

Checklist: Build-a-Audience Checklist
Creating the right audience prevents you from selling meat to vegans (figuratively, of course). Use this checklist when building your audience to include in your marketing/sales campaigns.
Checklist: Build-a-Audience Checklist
Creating the right audience prevents you from selling meat to vegans (figuratively, of course). Use this checklist when building your audience to include in your marketing/sales campaigns.

Avoid These Mistakes so You Don't Send Spam
Avoid these mistakes when creating an email or direct mail list so you know you're not being spammy.
Avoid These Mistakes so You Don't Send Spam
Avoid these mistakes when creating an email or direct mail list so you know you're not being spammy.

By the Numbers: Direct Mail vs Digital Marketing
How would we describe the rivalry between direct mail and digital marketing? It's like two siblings fighting over who's the best at everything, AM vs FM radio, Lebron James vs...
By the Numbers: Direct Mail vs Digital Marketing
How would we describe the rivalry between direct mail and digital marketing? It's like two siblings fighting over who's the best at everything, AM vs FM radio, Lebron James vs...

4 Non-Salesy Ways to Reach Your Audience
We've compiled these few ways to get in front of your audience without annoying them and, instead, showing them appreciation.
4 Non-Salesy Ways to Reach Your Audience
We've compiled these few ways to get in front of your audience without annoying them and, instead, showing them appreciation.