YGMA Blog

How would we describe the rivalry between direct mail and digital marketing? It's like two siblings fighting over who's the best at everything, AM ...
We've compiled these few ways to get in front of your audience without annoying them and, instead, showing them appreciation.
In today's digital age, we've grown accustomed to hearing that people have the attention spans of not even gold fish. This is practically true which results in us having to continue to get our brand in front of our audience. 
Wouldn't it be great if all of the people you contacted were interested in the product/service you sell? Sadly, most aren't interested in your product/service let alone talking to you. That's why you need to peak their curiosity to spark their interest.
When emailing, the subject line is the critical decision maker that decides if an email will get opened or not. We've created a list of subject lines that you can use in your cold emailing efforts. 
Omnichannel marketing is all about ensuring you have a simple, easy, and concise user experience across all marketing/sales channels. Not only this but making sure that each of the channels compliments each other.
There are multiple facets to launching a successful direct mail campaign. You have to curate the right type of direct mail campaign, select the audience your want to target, and develop the right call to action.
Where most businesses fail when reaching out to their target audience is not nurturing relationships. This blog post will cover the three steps of the relationship building process and how to implement it.
Why be a small fish in a big pond? Why use compete in a crowded digital world when you can use direct marketing to stand out from the crowd?

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