Direct mail, the veteran of the world of marketing/sales. The form of marketing that once was a major contributor to audience outreach amongst marketing and sales. With the birth of digital, things have changed quite a bit. This change has tarnished the reputation of direct mail marketing. Some consider direct mail to be dead, finito, finished, irrelevant.
These assumptions are wrong.
Did you know that 54% of customers prefer direct mail as a form of marketing?
or
That it garners 37 times more responses than email?
Yeah, direct mail is alive and well. To learn more about how direct mail is still an effective form of marketing, download our infographic (and be prepared to be amazed!).