Cleveland, Ohio: You Got My Attention (YGMA), after research, product development, and soft launch, officially opened its new direct mail service to businesses countrywide. Accompanied with a 100% open rate, the brand has pioneered its own novel direct mail concept based on the struggles of getting an audience’s attention in the digital marketing and sales space accompanied by lackluster traditional direct mail.
A YGMA campaign involves sending prospect and customers:
- A YGMA unique box (the bread/butter of the brands 100% open rate)
- A stuffed animal
- Your custom message with logo, business card, and literature
- A donation card to the Toy Foundation
Why Stuffed Animals?
YGMA states that the reason for stuffed animals lies within The Nostalgia Effect: An increase in trust and message tolerance resulting in a willingness to buy and buy more after being exposed to nostalgia.
Stuffed animals create this effect because of their association with trust, comfort, and security in times of newness and uncertainty. This is something professionals experience when being introduced to new companies, products, and solutions.
Research findings from Harvard Business Review and Psychology Today show that exposure to stuffed animals in a work environment promotes and encourages trust also showing friendlier and more giving moods amongst recipients. Stuffed animals help set the tone, create trust, and open the door for customer relationships.
The agency received raving reviews after their soft launch:
We called YGMA to help us gain the attention of a few prospective clients. These incredible boxes not only got us through the door, they made an outstanding first impression. The result every time is a lighthearted meeting full of laughs that leaves the customers feeling great about my company. And the donation to children in need has been a great way to demonstrate our organization's values. -Chris H, CEO of CMH Solutions
How simply adorable! We received raving comments from our clients - we had sent our top customers the 'We're So Happy, We Can Hardly BEAR It' teddy and they loved them. The most unique thank you we've ever sent. The process could not be easier and it was executed without a hitch. We're actually looking forward to running another campaign; this is pure awesomeness!! -Ami B, CSO of Cherri Stone interactive
Campaign creation is simple and broken down into three steps:
- Select your product based on your goal and audience’s section in your buyer's journey/funnel (Introduction, Follow Up, Continue the Conversation, Thank You, and Win Them Back)
- Upload and add your audience addresses, custom messaging, marketing/sales materials, logo, and business card with YGMA’s seamless customization feature.
- Let them handle the rest! YGMA keeps clear communication, notifying you when your campaign’s been shipped and delivered.
The brand goes even further with campaign assistance and set up from their creative team if needed.
Building Better Relationships
To add more value, each campaign includes a donation to The Toy Foundation, whose mission is to bring the magic of toys to children in need with a card saying so. Being that 80% of Americans are more likely to switch to a brand that's equal in quality/price when it supports a charity, this helps nurture relationships and show company values.
To learn more or start a campaign, go to YouGotMyAttention.com
About YGMA: You Got My Attention (YGMA) is a direct mail provider that offers a unique advantage: a 100% Open Rate. Our signature box has been proven to get a 100% Open Rate while our stuffed animal approach creates a memorable experience. Customers are able to customize their box with their own message and marketing materials inside the box as well as a URL to direct traffic to a specific webpage. Campaigns are simple and quick to set up.