In today's digital age, we've grown accustomed to hearing that people have the attention spans of not even gold fish. This is practically true which results in us having to continue to get our brand in front of our audience.
Wouldn't it be great if all of the people you contacted were interested in the product/service you sell? Sadly, most aren't interested in your product/service let alone talking to you. That's why you need to peak their curiosity to spark their interest.