Direct mail, the veteran of the world of marketing/sales. The form of marketing that once was a major contributor to audience outreach amongst marketing and sales. With the birth of digital, things have changed quite a bit. This change has tarnished the reputation of direct mail marketing. Some consider direct mail to be dead, finito, finished, irrelevant.
There are multiple facets to launching a successful direct mail campaign. You have to curate the right type of direct mail campaign, select the audience your want to target, and develop the right call to action.
Why be a small fish in a big pond? Why use compete in a crowded digital world when you can use direct marketing to stand out from the crowd?