Creating the right audience prevents you from selling meat to vegans (figuratively, of course). Use this checklist when building your audience to include in your marketing/sales campaigns.
Avoid these mistakes when creating an email or direct mail list so you know you're not being spammy.
In today's digital age, we've grown accustomed to hearing that people have the attention spans of not even gold fish. This is practically true which results in us having to continue to get our brand in front of our audience. 
Getting your audience to laugh won't alone get you their sale, but it is highly effective when used right. There are two other key components when using humor in your advertising and marketing.

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